What we have is a consumer society driven by incredibly slick
advertising that is now more science than art. When an entire culture
depends on its constituents indulging in instant gratification to keep
the economy going, there's no way that said culture is going to own up
to the side effects of that indulgence.

Why tell people to be moderate when you can make money off them by
selling them a cheeseburger, then selling them a health club
membership? (and then maybe selling them a funeral, but maybe that's
*too* cynical.)